Loading Events

« All Events

  • This event has passed.

MnSPE webinar, The New Employment Contract: Communication Strategies for Talent Retention with Ingenuity Marketing, 1.0 PDH

December 1, 2022 @ 12:00 pm - 1:00 pm UTC-6

In addition to the annual employee performance review, firms need to build in more communication touch points with their employees through surveys, check-ins, project debriefs and internal communications that bring transparency to talent wellbeing and career opportunities. We will discuss how to implement those strategies at your firm to support engagement and retention on your team.

Key takeaways from this program: 

  • Structure of an employee survey to get good feedback and ensure follow-up
  • Agendas for employee check-ins
  • Project debriefs that benefit the employee AND the client relationship
  • Basics of an internal employee newsletter

About the Speakers:

Dawn Wagenaar is Principal of Ingenuity Marketing Group, LLC in Saint Paul, MN. She delivers business strategy and marketing planning to engineering leaders and related industries across the U.S. She speaks to leaders and marketers about firm and employer branding that can improve talent recruitment and retention.

Christine Nelson is Lead Communications Consultant at Ingenuity Marketing Group, LLC in Saint Paul, MN. She is a ghostwriter for AEC professionals and she supports content development as well as PR and internal communication strategies. This includes proactive communications that help your employees feel proud of their work for your clients.


December 1, 2022
12:00 pm - 1:00 pm UTC-6